In Uplifting Service, Ron Kaufman takes you on a journey into the
new world of service. Through dynamic case studies and best-practice examples,
you will learn how the world’s leading companies have changed the game, and
how you can successfully follow this path to an uplifting service transformation.

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“Read this book, apply the steps. Watch your culture transform and your
perspective on service change forever. Ron Kaufman has unlocked the mystery
of service. Get ready for a magnificent journey into a new world.”
Marshall Goldsmith
Bestselling Author of What Got You Here Won’t Get You There

“Ron Kaufman has pinpointed a massive wound in society, and offers a
strategy to uplift the world around us. For mankind, it’s transformational.
For business, it’s a clean and clear path to a sustainable competitive advantage.
This book is long overdue, and will create a legendary shift.”
Thomas Moran
Director, Customer and Partner Experience
Microsoft Operations